Module 09 / Marketing Intelligence·Growth · Q2 FY26

Every campaign, every channel — pipeline defended, spend reallocated.

Campaigns, pipeline, brand and channel performance fused from CRM, marketing automation and earned-media feeds. AI surfaces under-performing spend, tender hit-rate erosion and the accounts that move the needle.

Pipeline Value

SAR 3.42B+12.4%

qualified opportunities

Win Rate

38.6%+2.1pp

rolling 90d

Brand Reach

14.7M+8.9%

impressions · 30d

Cost / Lead

SAR 412-6.3%

blended channels

Tender Hit Rate

24%-3.2pp

submitted vs awarded

NPS · Clients

62+4

top-quartile sector

AI Growth Briefing

Pipeline is up 12.4% QoQ driven by infrastructure and giga-project tenders, but tender hit-rate is slipping in industrial — likely a pricing-vs-scope gap. Brand reach in KSA is at all-time high; recommend reallocating SAR 1.8M from generic awareness to account-based campaigns targeting the 9 strategic owners that represent 64% of qualified pipeline.

Recommended this week

Top 4 AI-prioritised actions

Reallocate SAR 1.8M to ABM

Industrial PPC ROI x1.4 vs ABM x4.8 — shift budget to 9 strategic owner accounts that drive 64% of qualified pipeline.

+SAR 240M pipeline

Tender hit-rate erosion

Industrial vertical down 3.2pp — pricing model 11% above winning bids on last 7 losses. Recommend commercial review with PMO.

8 tenders at risk

Earned-media flywheel

LinkedIn thought-leadership generating 6.2x ROI — under-invested. Double cadence and add 3 exec voices.

+18% brand reach

Event ROI plateau

Riyadh & Vision events at x2.9–3.1 — consolidate 2 minor sponsorships into one anchor pavilion at LEAP 2026.

SAR 1.2M savings

Tender pipeline

Stage · count · value

Identified

142

SAR 9.8B

Qualified

SAR 5.2B

Shortlisted

SAR 3.4B

Tender

SAR 1.9B

Negotiation

SAR 640M

Awarded

SAR 312M